Real Estate SEO is a powerful marketing strategy, because it is generally focused on local keywords that home buyers and sellers are searching for. One thing many agents and brokers fail to recognize is that most home seekers are not looking for an agent; they are looking for listings.
The foundation of a successful real estate SEO campaign, then, involves a good understanding of the local real estate market and the keywords that will drive buyers and sellers to websites with real estate listings. This means knowledge of real estate keywords is critical to the success of the campaign. We have had many clients give us a list of keywords they thought they wanted to rank for, until we told them there was no keyword traffic to be had from those keywords.
Our real estate keyword research for your SEO campaign is second to none. We understand real estate lead generation and what it takes to do search engine optimization for real estate websites. This type of SEO for agents and brokers is highly competitive, but we are good at it and will design a campaign for you that will deliver results.
As with all our SEO services, you’ll be able to monitor the metrics of your campaign from your online control panel each month. Your whitehat SEO campaign will include anywhere from four to 22 or more keywords, depending on the plan you choose.
You may have dozens of keywords you want to rank for, but the targeted keyword list is about allocation of resources. We’ll help you prioritize your wish-list of keywords based on knowledgeable keyword research, and we’ll build the SEO campaign for the ones that will have the highest ROI and highest chance of success given the competitive landscape. You will then be able to track up to 250 keywords total for your campaign, and you will generally see ranking improvement for most of them, even if they are not on your targeted keyword list.